Visual Rhetoric: Journal #5

Journal #5 Typography

I have tried to change the headings to the kind of typography they ask for. Unless there is a picture attached.

1. Effective choice of typography

2. Ineffective choice of typography

3. Serif typeface

4. Sans serif typeface

5. Script typeface

6. Novelty/iconic

7. 12-14 pt. size typeface used for the body of a text

8. 14+ pt. size typeface used for headings or display

9. Italic type

10. Boldface type

11. ALL CAPS (ALL CHARACTERS ARE EQUAL IN SIZE)

12. Small caps (Initial character is larger than the others)

13. Outline or shadow typeface

14. Reverse type (white or colored text on black)

15. Colored type

16. Kerning of capital letter

17. Appropriate line spacing (leading)

18. Inappropriate line spacing (leading)

19. Left justification with right justified margin (full justification)

This is an example of full justification. This is an example of full justification. This is an example of full justification. This is an example of full justification. This is an example of full justification. This is an example of full justification.

20. Left justification with ragged right margin

This is an example of left justification. This is an example of left justification. This is an example of left justification. This is an example of left justification. This is an example of left justification. This is an example of left justification.

21. Center justification

This is an example of center justification. This is an example of center justification. This is an example of center justification. This is an example of center justification. This is an example of center justification.

22. Right justification

This is an example of right justification. This is an example of right justification. This is an example of right justification. This is an example of right justification. This is an example of right justification. This is an example of right justification.

23. Bad spacing between words (“rivers” or spaces between words)